Bud Light's ad backlash shows the complexity of mass marketing

An endorsement by trans TikTok star Dylan Mulvaney promoted the beer’s inclusivity, but the divided American market shows why purpose doesn’t equal profit.

Deal Town - Sunday, December 31, 2023 - Page 23

Bud Light's ill-fated campaign

Bud Light rolls out new ad following the Dylan Mulvaney controversy

Bud Light launches summer marketing campaign in wake of Mulvaney controversy

Mark Ritson on LinkedIn: Bud Light's ad backlash shows the complexity of mass marketing

How to think Bud Light can win back its lost market share - Quora

Hanson & Hunt Archives - Marketing Podcast Network

Diversity representation in advertising Journal of the Academy of Marketing Science

Full article: CBQ BOOKNOTESCondensed Reviews

Advertising and Integrated Brand Promotion [8 ed.] 1337110213, 9781337110211

Bud Light Powerless to Stop Backlash Against Company—Marketing Strategist